You don't have
a wardrobe problem.
You have a confidence problem.
When you don't know what works for you, every outfit decision becomes overwhelming. Low confidence drives poor decisions. Poor decisions cost time, money and self-belief. With Jacq changes that — one platform, two access points. The app for women. The intelligence layer for the brands that serve them.
London-founded · Launching 2026
Personal styling
was a luxury.
Not anymore.
Your colours, your shape, your lifestyle: understood. Your wardrobe, organised. Your decisions, considered. Style intelligence that was once reserved for the few, now built for every ambitious woman.
With Jacq was founded by Jacqui Akrofi, model, fashion designer and stylist with over 17 years in the industry. She built the tool she always needed: one that helps women understand what they already own, make confident outfit decisions, and stop buying things that don't work. Built on real expertise. Designed to make getting dressed feel easy. Meet the founder →
expertise
& Stylist
The fashion industry is built for consumption,
not clarity.
of getting dressed and shopping (McKinsey & BoF, State of Fashion 2025)
driven by poor fit, impulse purchasing and lack of styling confidence
(University of Liverpool / Transportation Research, 2025)
Studies suggest the average woman wears just 20% of her wardrobe regularly. With Jacq unlocks the other 80% and ensures everything new that enters has a reason to be there.
Before the returns problem is a confidence problem. Women are getting dressed every day without the tools to understand what truly works for them. The result is decision fatigue, impulse purchases and wardrobes full of clothes they never reach for.
the confidence deficit that drives poor purchasing decisions
(Dove Real Beauty Report)
Review with Jacq brings professional-level style education into the app: colour theory, silhouettes, trend guidance, and daily affirmations to build confidence from the inside out.
We elevate confidence
with style intelligence
Intelligence built around you. Every morning a suggestion, every purchase a considered decision.
Designed for women.
Built for business.
With Jacq is one platform with two access points. The app for women — styling intelligence built around your wardrobe, your body, your goals. The widget and API for brands — a confidence layer that reduces returns and drives loyalty.
The more women use the app, the smarter the platform becomes for every brand in the network. The more brands join, the richer the intelligence becomes for every woman. One model. Two beneficiaries. Compounding with every interaction.
Your customer.
Better dressed.
When a woman shops with clarity, knowing what works for her body, her colours, her wardrobe, she buys better. Brands that enable that experience build something far more valuable than a transaction.
From impulse
to intention.
We would love to
hear from you.
Whether it's a question, a partnership enquiry, or just to say hello. Send us a message and we'll be in touch.