How With Jacq protects your personal data, our obligations as a data controller, and the technical and organisational measures we have in place to keep your information safe.
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At With Jacq, data protection is not a legal checkbox — it is a core part of how we build. We are a technology company that handles sensitive personal data including wardrobe information, images, style preferences and body measurements. We take that responsibility seriously.
We are committed to handling your data with transparency, care and the highest applicable legal standards. Our approach is informed by the same values that guide our product: honesty, intentionality and respect for the individual.
We collect only what we need. We keep it only as long as necessary. We never sell it. We protect it with industry-standard security. And we give you full control over it at all times.
With Jacq Ltd is the data controller responsible for all personal data processed through our website and app. As data controller, we determine the purposes and means of processing your personal data and are accountable for compliance with applicable data protection law.
We process personal data in accordance with the following principles, as required by UK and EU GDPR:
We hold personal data across the following categories. Each category is held only for the purpose specified and is subject to appropriate access controls.
Name, email address and account credentials. Held to create and manage your account and communicate with you. Legal basis: contract performance.
Clothing items, images, style preferences, colour analysis, body measurements and lifestyle information you choose to share. Held to provide personalised styling recommendations. Legal basis: contract performance and consent.
Photographs you upload for wardrobe cataloguing or AI Twin Try-On. Held solely to provide the relevant feature. Images are not shared, sold or used to train third-party models without explicit consent. Legal basis: consent.
Device information, IP address, app usage patterns, session data and crash reports. Held to improve our service and ensure security. Legal basis: legitimate interests.
Transaction records for subscription payments. Card details are processed by our payment provider — we do not store them. Legal basis: contract performance and legal obligation.
Messages you send us via email or contact forms. Held to respond to your enquiries and improve our service. Legal basis: legitimate interests.
We implement technical and organisational measures appropriate to the risk posed by the data we hold. Our security approach includes:
No system is entirely immune to security risks. In the event of a breach, we will notify affected users and the relevant supervisory authority in accordance with legal requirements.
With Jacq uses AI to power its core features. We believe AI should be transparent, safe and in service of the user — not the other way around.
We do not use your personal data — including your images, wardrobe content or style preferences — to train general-purpose AI models or to share data with third-party AI providers for training purposes. Your data serves you, not our models.
Our AI systems are designed to avoid harmful outputs. We do not build systems that generate content designed to create body insecurity, promote disordered relationships with clothing, or exploit emotional vulnerability. We actively monitor our AI outputs for bias and work to ensure recommendations are inclusive, respectful and genuinely useful across all body types, skin tones and personal styles.
Significant decisions that may affect your account or service experience are not made by automated systems alone. Where automated processing has a meaningful impact on you, you have the right to request human review. Please get in touch.
With Jacq goes beyond wardrobe organisation. We use behavioural intelligence — the analysis of how you interact with clothing, shopping behaviour, return patterns and lifestyle context — to deliver recommendations that are genuinely personal to you.
With Jacq is inclusive by design, not by categorisation. We do not label users or make assumptions. Instead, our AI learns through your behaviour, preferences and the context you choose to share — returning recommendations that serve your whole life, not just your wardrobe.
Our AI analyses patterns in how you dress, what you reach for, what you avoid, and how your needs change across different contexts — work, social occasions, home, travel. Over time, this builds a genuinely personalised understanding of what works for you that no manual style quiz can replicate.
With Jacq operates at the intersection of fashion and wellness. Users may choose to share health and wellness context that allows us to make more meaningful recommendations. This is entirely optional and always consent-based.
Examples of how wellness context improves recommendations include fabric and material guidance for users managing skin sensitivities or conditions affected by certain chemicals, comfort and adaptive styling suggestions informed by physical needs, and dressing strategies that support confidence during significant life stages such as pregnancy, postpartum recovery or menopause.
Health and wellness information is classified as special category data under UK and EU GDPR. We process it only with your explicit, informed consent. You can withdraw consent and request deletion of this data at any time. It is never shared with third parties, used for profiling beyond your own personalisation, or referenced in any aggregated or anonymised dataset.
With Jacq includes a daily affirmations and confidence feature designed to support how women see themselves, not just how they dress. If you engage with this feature, the inputs you provide help personalise the tone and nature of style guidance you receive. This data is used solely to serve your experience within the app. It is not analysed for emotional state, shared externally or used for any purpose beyond your personalisation.
With Jacq includes a style community where users can share, save and engage with looks. Participation is entirely optional. When you share content in the community, you control what is visible. Community engagement data — looks you save, styles you engage with — is used to improve your personal recommendations. It is not used to build social comparison metrics, influence your feed through anxiety-driven algorithms, or sold to advertisers.
Our community is designed to be a space of self-expression and self-discovery. Not comparison. Not performance.
With Jacq is built to serve every woman equally — across all body types, skin tones, ages, backgrounds and lifestyles. We do not require users to disclose protected characteristics. Our AI learns what works for each individual through behaviour and preference, not through labelling. Inclusivity at With Jacq is a design principle, not a data category.
To exercise any of these rights, get in touch.
With Jacq is based in the United Kingdom. Some of our service providers and infrastructure partners are based outside the UK and European Economic Area. Where data is transferred internationally, we ensure appropriate safeguards are in place.
Following Brexit, the UK operates its own data protection regime under the UK GDPR. We maintain separate transfer mechanisms for UK-to-EU and UK-to-rest-of-world transfers, reviewed in line with ICO guidance.
Where data is transferred to the United States, we rely on Standard Contractual Clauses supplemented by additional technical safeguards. We conduct transfer impact assessments for US-based processors handling significant volumes of personal data.
As With Jacq expands globally, this section will be updated to reflect the transfer mechanisms in place for each new market. We are committed to maintaining lawful, documented transfer mechanisms in every jurisdiction we operate in.
Despite our security measures, no system can guarantee absolute protection. We have a documented data breach response procedure to ensure any incidents are handled quickly and responsibly.
For users in the EU, breach notification obligations are governed by Article 33 and 34 of the EU GDPR. We will notify the relevant EU supervisory authority and affected EU data subjects in accordance with these obligations.
You have the following rights in relation to your personal data. These rights apply regardless of where you are located, subject to applicable local law.
To exercise any of these rights, get in touch. We will respond within 30 days. We may need to verify your identity before processing your request.
If you are not satisfied with our response, you have the right to lodge a complaint with the ICO (uk — ico.org.uk), your national data protection authority (EU), or the California Privacy Protection Agency (US — California residents).
With Jacq is not directed at children under the age of 16. We do not knowingly collect or process personal data from anyone under 16.
In the United States, we comply with the Children's Online Privacy Protection Act (COPPA) and do not knowingly collect data from children under 13.
If you believe a child has created an account or provided us with personal data, please get in touch immediately and we will delete the data promptly.
We review and update this Data Protection Policy regularly to reflect changes in our practices, technology or applicable law. The version number and effective date at the top of this page will be updated with every revision.
We will notify users of material changes by email and will post a summary of key changes alongside any update. As With Jacq expands into new markets, this policy will be updated to reflect the applicable data protection frameworks in those regions.
For all data protection enquiries, requests or concerns, please contact us directly:
With Jacq Ltd
London, United Kingdom
We aim to respond to all data protection requests within 30 days. If you are unsatisfied with our response you may escalate to the ICO (ico.org.uk) in the UK, your national supervisory authority in the EU, or the California Privacy Protection Agency if you are a California resident.
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